Overground is a record label run by Robs and Ricky. The project name and concept come from breaking the established norms of the underground music scene and aims to go away the commercials reams of the industry by keeping some mysticism in their productions and sticking to their musical roots.
The brand of this project is rooted in the mystical and the natural, drawing inspiration from esoteric traditions and the timeless beauty of nature. At the heart of the visual identity are illustrations that evoke the enigmatic world of tarot, featuring symbols imbued with cultural significance and native backgrounds.
With Overground I aimed to create a brand experience that feels both mystical and grounded, looking that the end product and visuals celebrate the beauty of imperfection and the richness of diverse cultural symbols, crafting a narrative that is as intriguing as it is aesthetically pleasing.
