The conceptualization of this brand finds its basis in the exploration of the minimal & organic, flat & round, unity & movement. As a main concept, I looked to weave these dualities into the graphics, colours, and fonts, creating a captivating visual narrative.
The colour pallet creates a foundation in the design with a serene grey and black, complemented by brilliant colours to add a dynamic vibrancy.
Central to the design narrative the graphics are composed of organic lines, representing sound and movement.
