Overview
One fast-moving SaaS
Countly's visual presence was spread across marketing pages, product decks, and internal docs without a consistent thread. Together with the marketing team, my job has been to give a trusted, forward-thinking analytics platform a visual identity as sharp as its product.
My role
Rebuilding the brand from the website up
I architected and rebuilt Countly's website from scratch in Webflow, using CMS collections, custom classes, and code integrations that cut future content-update time. Alongside that, I defined the digital brand guidelines and applied them across 10+ campaign deliverables among landing pages, social graphics, presentations, and e-books. Integrating AI tools like Lovable, Clude code, and Figma Make into production to test deliverables without losing consistency and improve working flows.
